# ChatGPT now lets you claim your business > OpenAI now lets eligible businesses claim a ChatGPT profile. Who can join the beta, what official insights show, and why a Preferly check still helps. Canonical: https://www.preferly.ai/blog/businesses-in-chatgpt Published: 2026-11-10 Last updated: 2026-11-10 By the Preferly team _OpenAI facts below are from OpenAI's own public pages, last checked November 10, 2026. Preferly is not affiliated with OpenAI._ **Short answer:** OpenAI launched Businesses in ChatGPT in beta on November 10, 2026. Eligible businesses can claim a profile in Business Hub, update their details after identity verification, and see aggregated insights about how they show up in ChatGPT. Official insights cover ChatGPT only. They don't compare you with competitors, don't check answers against your website, and don't test whether AI crawlers can reach your site. Claiming also does not guarantee ChatGPT will recommend you. That's why a Preferly check still helps. ## What the beta is Businesses in ChatGPT is a way for a company to claim its presence in ChatGPT and keep its information current. After you claim a listing and complete identity verification, you can update details such as your website, description, category, logo, and delivery or return policy. Retailers can connect a product feed with pricing and availability, including a Shopify feed. When a business appears in a model response, people can click through to its ChatGPT profile. A blue check on that profile means identity verification was approved; claiming the listing alone does not add the badge. ChatGPT may use the information you add, and it may still use other sources. OpenAI reviews profile changes, and updates can take time to appear in a listing or in an answer. OpenAI's policy requires that the information you add is accurate and kept current, and that you only manage a business you own or are authorized to represent. ## Who is eligible Not every business can claim a profile. OpenAI says eligible businesses where ChatGPT is offered can claim, and that eligibility depends on factors including industry, location, and verification and integrity checks. You must own the business or be authorized to represent it. You do not need a ChatGPT Ads account or an Enterprise agreement. Claiming is initially available to eligible businesses with a website. If you can't find your business, OpenAI says an eligible online business may see an option to add it. Local stores and restaurants can currently claim only an existing U.S. listing. Business Agents are a separate product with tighter rules. They're available to eligible ecommerce and online-service businesses in the United States that have a website and meet OpenAI's industry requirements. A published agent can answer customer questions from the information and instructions you provide. The chat is clearly labeled, kept apart from the customer's original ChatGPT conversation, and distinct from ChatGPT's independent answers. Agents can't complete purchases, bookings or order lookups; they can explain products and policies and link to your website. You do not need Shopify to set up an agent, and you do not need an agent to claim a profile. Eligible businesses can also sponsor a Business Agent and use it as the destination for ChatGPT Ads. OpenAI says those placements are clearly labeled and separate from ChatGPT responses, and that advertising does not influence ChatGPT's independent answers. ## How to claim a profile in Business Hub OpenAI's help article lists these steps: 1. Sign in to ChatGPT and open Business Hub from the sidebar. Search for your business by name. 2. Select the listing that matches and confirm the ChatGPT account you'll use to manage it. 3. Verify with one of the methods shown: business phone, business email, website domain (a DNS TXT record) or Shopify store. 4. Wait for OpenAI to review the claim. You'll get an email with a decision or a request for more information. 5. Complete identity verification with Persona. This is required before you can publish changes to your business information, connect a product feed, view insights, or create an agent if you're eligible. You may need a government-issued ID, business registration information, and proof that you're authorized to represent the business. Existing OpenAI Enterprise customers and advertisers can work with their OpenAI representative to claim. Shopify merchants can connect their store from Business Hub or the Shopify admin. If the listing is already claimed, OpenAI provides a way to dispute ownership. If you see Contact support, the listing is locked and you need to ask OpenAI for help. ## What official insights show, and what they don't After your claim and Persona verification are approved, Business Hub can show aggregated insights for the past 28 days: - **Mentions.** For an online business, a mention counts when ChatGPT references the website. The brand name alone doesn't count. For a local business, a mention counts when ChatGPT shows a result for that location, even if the customer doesn't open the listing or visit the website. - **Website clicks.** How often people click through to your site. - **Discovery topics.** Common themes in ChatGPT answers that mentioned or cited your business. These are aggregate categories, not individual prompts, and they don't directly measure customer intent. OpenAI does not share individual user conversations or Business Agent chats with businesses. Insights are only available when there are enough conversations or interactions to meet certain thresholds. A blank metric can mean activity hasn't reached that threshold, data is still being collected, or reporting is unavailable; it doesn't necessarily mean zero activity. Official insights are ChatGPT-only. They don't tell you how you show up in other AI models, which competitors are named instead of you, whether an answer contradicts your website, or whether AI crawlers and agents can actually reach your pages. Claiming does not guarantee higher placement or sales. ChatGPT continues to make independent recommendations and comparisons. ## Why you'd still run a Preferly check A claimed profile is a useful first-party source. It isn't an audit of what AI actually says about you. Preferly's [free check](https://www.preferly.ai/start) asks 3 AI models 5 customer questions and shows whether they name you and where they contradict your website. The [full report](https://www.preferly.ai/ai-visibility-audit) is $99, paid once, with no subscription. It asks 10 AI models, including ChatGPT, 5+ questions with web search on, names the competitors recommended instead of you, checks every claim they make about you against your website, tests 10+ AI crawlers, and gives you a fix list in priority order. There's a free re-scan within 30 days. If your report finds no fixes, email us within 7 days and we'll give you a full refund. Use official insights to watch ChatGPT mentions and clicks after you've claimed. Use Preferly to see how you compare across models, whether the answers are accurate, and whether AI can reach your site. Start with the [free check](https://www.preferly.ai/start). For the listing steps around a claim, see [how to get your business listed on ChatGPT](https://www.preferly.ai/blog/how-to-get-your-business-listed-on-chatgpt). For the website, listings and citation work that still affects recommendations, see [how to get ChatGPT to recommend your business](https://www.preferly.ai/how-to-get-chatgpt-to-recommend-my-business). ## Questions ### Does claiming my business make ChatGPT recommend me more often? No. OpenAI says claiming lets you manage the information you provide, and that it does not guarantee higher placement or sales. ChatGPT continues to make independent recommendations, and may still use other sources. Advertising is separate and, OpenAI says, does not influence those answers. ### Who can claim a ChatGPT business profile? Eligible businesses where ChatGPT is offered, if you own the business or are authorized to represent it. OpenAI says eligibility depends on industry, location, and verification and integrity checks, and that claiming is initially available to eligible businesses with a website. Local stores and restaurants can currently claim only an existing U.S. listing. Business Agents are a separate option for eligible ecommerce and online-service businesses in the United States. ### What do official ChatGPT insights show? After your claim and identity verification are approved, Business Hub can show aggregated activity over the past 28 days: mentions, website clicks and discovery topics. Insights appear only when activity reaches OpenAI's thresholds, and OpenAI does not share individual conversations. For an online business, a mention counts when ChatGPT references the website, not the brand name alone. A blank metric does not necessarily mean zero activity. ### Do I need a Business Agent or ads to claim my profile? No. OpenAI says claiming your business, publishing an agent and advertising are separate. After verification, you can manage your information and use available insights without publishing an agent or running ads. ## Sources - https://openai.com/index/introducing-businesses-chatgpt/ - https://openai.com/business/businesses-in-chatgpt/ - https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt - https://openai.com/policies/businesses-in-chatgpt/ - https://www.preferly.ai/pricing - https://www.preferly.ai/methodology