How can my practice show up when patients ask AI for a doctor accepting new patients?

• “Family doctor in [city] accepting new patients this month”
• “Urgent care near [neighborhood] open late with X-ray on site”
• “Dermatologist in [city] who does skin checks without a long wait”
• “Pediatrician near [area] with Saturday hours”
• “Physical therapy clinic in [city] that treats running injuries”

Preferly runs the same check for every kind of business. It writes questions for your business from your website and, for local businesses, your Google profile.

• Whether each provider is accepting new patients, kept current on that provider's page.
• Specialties and the conditions and procedures you treat, in the words patients use.
• The insurance plans you accept, written as a list on the site.
• Provider profiles with credentials, languages spoken and the locations where each one sees patients.
• Hours by location, walk-in or same-day options, and how to book or request an appointment.
• Which visits you offer by video, and the states you can see patients in.

In our study of 318 doctor and clinic websites, checked in October 2026:

• 88% were fully open to AI crawlers, among the most open of the 14 kinds of business we checked.
• 4.7% showed our identified crawler a bot check.
• 5.0% had a homepage that didn’t load.
• 54% of the 281 homepages that loaded had structured data (JSON-LD): 153 sites.
• Most common site builders: WordPress (41%), Squarespace (7.8%), Wix (7.1%).

Clinic and practice sites were among the most open in the study, so AI can usually reach them; the work is making sure provider pages carry the details patients ask about, such as new-patient status and which location each doctor works at. Check yours.

Practices that belong to a larger network often have provider details in the network's directory, a separate scheduling portal and the practice's own site, each slightly different. One says a doctor is accepting new patients, another doesn't, and a third lists a location they left. AI picks from whichever it reads, and patients call to find the answer is out of date.

The fix: Choose one place as the source of truth for each provider's locations, hours and new-patient status, then update the network directory, the scheduling portal and your listings to match. Add Physician or MedicalClinic structured data to provider and location pages.