How do I get my business listed on ChatGPT?

Short answer: eligible businesses can now claim a ChatGPT profile. OpenAI launched Businesses in ChatGPT in beta on November 10, 2026: you claim the profile in Business Hub, then, after identity verification, you can update your details and, if you sell products, connect a product feed. Claiming does not guarantee ChatGPT will name you or place you higher. ChatGPT still writes answers from your website, listings such as Yelp, and other pages that mention you, so you should also make sure it can read your site and finds you in the places it already looks.

If you're used to Google, where you claim a Business Profile and you're on the map, this is closer to that idea than ChatGPT was before. The difference is important: ChatGPT continues to make its own recommendations, may still use other sources, and OpenAI says claiming does not guarantee higher placement or sales. Our guide to Businesses in ChatGPT covers who can claim, how to do it, and what official insights show.

Where ChatGPT finds businesses

When a customer asks ChatGPT for "a family dentist in Tampa" or "a plumber open on Sunday", it usually searches the web, reads what it finds and writes a short list. OpenAI's help page on ChatGPT search says it can use your approximate location for local results and may share it with "trusted third-party providers" for nearby business listings, without naming them.

What we know about the sources:

• Your own website. OpenAI's crawler for search is called OAI-SearchBot. Its crawler page says sites that opt out of OAI-SearchBot "will not be shown in ChatGPT search answers". In BrightLocal's study of 200,000 local AI searches (Sep 2026), business websites made up 93% of the domains cited and 42% of all citations.
• Yelp. Yelp says its reviews, ratings, photos and business details appear in ChatGPT, and that ChatGPT users can book tables through Yelp at restaurants that use its booking tools (Yelp; Axios, July 2026).
• A claimed ChatGPT profile. If you're eligible, you can now add and update business details in Business Hub. ChatGPT may use that information, and it may still draw on other sources.
• Other listings and articles. BrightLocal found ChatGPT leaning on Yelp, Bing and business websites, while Google's own AI tools drew heavily on Google Business Profile. Directories, "best of" lists and local news also show up as sources.

Those doors still matter. The new profile is an extra source you control, not a replacement for a readable website and consistent listings.

Claim your business, and connect a product feed if you sell online

In Business Hub, companies can claim their organization and, once verified, update key details. OpenAI says claiming is initially available to eligible businesses with a website, and that eligibility depends on factors including industry, location, and verification and integrity checks. Local stores and restaurants can currently claim only an existing U.S. listing. You must own the business or be authorized to represent it.

Retailers can connect a product feed with pricing and availability, including a Shopify feed. OpenAI already runs an application for merchants to share a product feed for ChatGPT shopping; stores on Shopify or Etsy have been connected that way, shopping is live for US users, and purchases finish on the merchant's own site. A feed is still optional: ChatGPT can find products by crawling your site, and the feed gives you more control. Connecting a feed does not publish a Business Agent or guarantee that ChatGPT recommends your products.

A Business Agent is a separate, optional step for eligible ecommerce and online-service businesses in the United States. The customer chat is clearly labeled and kept apart from ChatGPT's independent answers. You do not need to publish an agent, or run ads, to claim a profile.

For the steps to claim, the eligibility caveats, and what official insights do and don't show, read Businesses in ChatGPT.

How to get your business "listed": six steps

1. Claim your ChatGPT profile if you're eligible

Sign in to ChatGPT, open Business Hub from the sidebar and search for your business. Verify with a business phone, business email, website domain or Shopify store, then complete identity verification so you can publish changes. Keep the facts you add identical to your website. Claiming does not guarantee you'll show up in answers; the steps below still matter.

2. Let ChatGPT's crawler in

Open yoursite.com/robots.txt. If it blocks OAI-SearchBot, ChatGPT search can't show your pages. Blocking GPTBot, OpenAI's training crawler, is a separate choice that doesn't affect search, as we explain in GPTBot vs OAI-SearchBot. Also check for a bot check or firewall that stops automated visitors. In our study of 3,693 small business sites, 216 showed our crawler a bot check, and most of those owners had never chosen to block AI. Our free AI crawler check shows what 10+ AI crawlers see on your site.

3. Put your basic facts in plain text

Name, what you do, the area you serve, address, phone, hours and prices should be readable text on your pages. Facts that live only in a photo, a PDF menu or a booking widget are easy for AI to miss. A short "About" paragraph that says "We're a family dental practice in South Tampa" does more for ChatGPT than a clever tagline.

4. Complete the listings ChatGPT still reads

Start with Yelp, since it has a content deal with OpenAI. Then the listings that matter in your trade, such as legal, medical or home-services directories, plus Bing Places, Apple Business Connect and Facebook. Use the exact same name, address, phone and hours everywhere, including on your ChatGPT profile if you have one. When your site and a listing disagree, ChatGPT may repeat the wrong one.

5. Get mentioned where customers compare options

ChatGPT tends to name businesses that other sites already name: local "best of" lists, news stories, community sites and review pages. A few genuine mentions on pages that rank for "best [service] in [city]" usually matter more than dozens of thin directory entries. Our guide on where AI gets business information covers the sources in more detail.

6. Check what ChatGPT says, then check again

Ask the questions a new customer would ask, without your business name, in a private window. Note whether you're named, which competitors are named instead and which sites are cited. Answers change from one run to the next, so ask each question more than once and look for the pattern.

Why this matters now

BrightLocal's 2026 Local Consumer Review Survey found 45% of US consumers used AI tools for local business recommendations in the past year, up from 6% the year before, with ChatGPT the most used. Those customers see a short list of names. If you're missing from it, you lose the job without ever knowing you were in the running.

See where you stand in a minute

Before fixing anything, find out what ChatGPT and other AI models say about you today. Preferly's free check asks 3 AI models 5 customer questions and shows whether you're named and where AI contradicts your website. The full report asks 10 AI models, including ChatGPT, 5+ questions with web search on, names the competitors recommended instead of you, and gives a fix list in priority order. It costs $99, paid once, with a free re-scan within 30 days. If your report finds no fixes, email us within 7 days and we'll give you a full refund.

For the longer version of steps 3 to 5, read how to get ChatGPT to recommend your business. For how to claim the new profile, read Businesses in ChatGPT.